Country Archer
creative director (2016-2021)
I was Country Archer's design team as the brand scaled, working across packaging, retail, sell-in materials, and digital. Three agency-led rebrands happened while I was there, and each time I extended the new system across a growing range of SKUs and formats.
As the volume grew I brought on another designer, mentored her in the system, and handed off the day-to-day once she could run it independently.
