Perfect Bar

creative director (2013-2016)

I joined Perfect Bar as half of a two-person marketing department, during a period of rapid growth. I extended a new brand system across everything the company put into the world as it expanded nationally: packaging, print, sales decks, billboards, vehicle wraps, the Expo West booth, and the assets the field team sampled with.

I worked with the co-founder on brand direction, hired the company's first designers, and art-directed the photographers and videographers we brought on as the work grew.